DESIGN BRIEF

To design and create the FIFA Women’s World Cup Trophy Brand manual. All photos were supplied. I had to create and develop a style that complimented existing FIFA WWC materials. The aim of the brand manual was to ensure the future uses of the trophy image was uniformed. I developed safe areas and what was deemed correct and also incorrect usages. The brand manual would be sent to all media sources that broadcast or advertised the tournament throughout the world.

Within the manual was the logo for use on merchandise. Guidelines were also developed for this, for approved suppliers.

The manual was produced as an interactive PDF but also print ready.